Build.com Checkout Experience


BEFORE

Content was cluttered, unorganized, and difficult to navigate through. When users had multiple credit cards or shipping addresses on file, the experience became even more awkward.

 
 

AFTER

We pulled Shipping andPayment forms out into 2 separate pages to help declutter the experience. I also implemented form-field and checkout best practices based on Baymard research. I also adjusted the styles to fit in better with our storefront styleguide, and worked with developers to ensure we weren't creating "one-offs" or excess CSS classes.