Chico Natural Foods Co-op needed a contemporary logo update that could stand alongside a wider range of brand stories.  We needed a logo that could pair with bright colors and graphics to communicate lighthearted and uplifting messaging, while also not looking out of place when promoting high-end gourmet products or luxury brands. A strong, recognizable mark, that could step back and let the brand's voice and photography shine.

The Chico Natural Foods logo, branding, and the following promotional materials was created wholly by me, under the mentorship and art direction of Marketing Manager, Dylan Tellesen.